CBS rejected a Super Bowl ad that wants to leagalize Cannabis which is already legal in more than 30 states, that have medical or recreational laws, while some have both. A CBS spokesperson said that it’s broadcast standards does not currently accept cannabis-related advertising.
The 60-second ad shows three people suffering from varying health issue who says cannabis has improved their lives.
Super Bowl ads are expensive, reportedly costing more than $5 million for an average 30-second spot last year. The cannabis company, said it was careful to position the spot as a “call to political action” rather than a pitch for its brand, which now has cannabis operations in roughly 15 states.
The year 2018 will be remembered by cannabis investors as one that is filled with a number of significant events that shaped the industry forever. With several states that officially legalized recreational cannabis, while the Federal government has officially legalized CBD products with the removal of CBD from the controlled substance act. The Cannabis industry is now set to take off at full steam with some of the greatest business opportunities that have been prolonged by years of unnecessary laws. The legal cannabis sector is expected to make several billion in just the first wave of this recreational pot frenzy for many investors.
The cannabis industry kicked off 2018 with a strong push for legalization that started back in the middle of 2014, when the govt finally allowed HEMP to be commercially grown, as long as your state allowed it, with the passing of the 2014 farm bill that Obama signed into law. However, considerating the significant volatility in the cannabis sector, you can expect investors to fare very differently depending on the type of business they decide to invest in. Overall, the people who are experienced in the field should dominate in this unique industry.
The cannabis industry will experience continued growth in both the THC and CBD categories. The passing of the Farm Bill is a historic moment for the hemp industry and more companies will enter the new playing field in early 2019. More states are expected to legalize cannabis while current ones are just beginning to see massive profits.