CBS rejected a Super Bowl ad that wants to leagalize Cannabis which is already legal in more than 30 states, that have medical or recreational laws, while some have both. A CBS spokesperson said that it’s broadcast standards does not currently accept cannabis-related advertising.
The 60-second ad shows three people suffering from varying health issue who says cannabis has improved their lives.
Super Bowl ads are expensive, reportedly costing more than $5 million for an average 30-second spot last year. The cannabis company, said it was careful to position the spot as a “call to political action” rather than a pitch for its brand, which now has cannabis operations in roughly 15 states.